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Describe your brand, audience and market. Sondo researches what this audience over-indexes on in Qloo, then drafts three concepts that cite their evidence.

Write your brief See a finished report

Your brief.

Five short sections. The rail shows what Qloo can model as you type. Sondo then runs the research live and opens a report you can share.

Start from an example, or write your own

Fictional brands with real cultural anchors, the same briefs Sondo is evaluated on.

Brand

Sondo looks the brand up in Qloo and uses it as a signal when Qloo knows it.

Product, positioning, what is launching. At least 10 characters.
Audience

Age buckets and gender become Qloo signals. Everything else stays as context and is listed as not modeled.

Free text. Sondo models only age buckets, gender and the market; the rest is listed as not modeled.
Qloo age buckets optional0/3
Optional, up to three. Without ages there is no audience lift, only the market baseline.
Gender optional
Set it only if the brief targets one. Qloo models binary gender only.
Market and goal

The market is Qloo's locality signal and the baseline Sondo compares this audience against. The goal shapes the concepts.

Goal
Cultural anchors

The strongest signal you can give: artists, shows, brands or places this audience already loves.

Optional but strongly recommended. Names Qloo can't find are reported, never invented.
Constraints optional

Leave out categories you can't use, and note the tone the concepts should keep.

Leave out categories
Up to 24 Qloo queries and 4 model calls · about two minutes

Reports are public to anyone with the link. Don't include confidential plans or personal data.

Featured reports.

Finished runs of the three example briefs, stored so they open instantly. Load the same brief in the form above to run it again.

A real brief. Then cited strategies.

Each run uses at most 24 Qloo queries and four model calls, and stops within three minutes.

Write your brief Back to Sondo